CHIFOO presents "Presumptive Design Workshop: Bounded Irrational Design Research Process" with Leo Frishberg, Phase II!
Based on his (and Charles Lambdin's) recently published book, Presumptive Design: Design Provocations for Innovation, Frishberg leads a half day workshop that turns the usual Discover | Define | Design process on its head. Presumptive Design (PrD) begins with the design of an artifact to provoke meaningful interactions and conversations with end-users. PrD is a low-cost method for reducing the risk of inventing the future.
Attendees will learn the theoretical frameworks on which it is based as well as have ample opportunity to practice the method. Topics include: the Owen/Kumar/Sato Design Thinking framework, the five principles of PrD, when it works and when it doesn't and much much more. As an added bonus, all workshop attendees will receive a signed copy of the book.
REGISTRATION
Early bird - by December 15th Late registration - starts January 15th
About the Speaker
For over 40 years, Leo has a B.A. in Environmental Planning from UCSC and an M.Arch from SCI-ARC. In 1984, Leo began his career as a User Experience Architect. In 2004, Leo began to formalize his approach to design research, a process he calls Presumptive Design.
Come join CHIFOO for our January 29th workshop and our second speaker event for 2016's theme "Bounded Irrationality: Supporting Users and Building Communities" on February 10th!
